Eini Brothers Co. was founded in 1950 by Menashe Eini , who accumulated expertise in carpet and rug cleaning and repairs overseas.
In 1978, with the expansion of the family business, Menashe's four sons joined as active partners. The knowledge and experience accumulated by Menashe Eini were passed on to his sons, who currently serve as company executives.
Company shares were distributed equally among his sons. The company currently employs the third generation of the Eini family, who are focusing on the technological aspects of the operations.
Company growth and success of in loose rug cleaning and in annual maintenance of wall-to-wall carpets have become renowned across Israel. The company currently employs 40 people and has an overall sales turnover of over NIS 6,000,000 a year.
Management and Production
The company's factory and administrative offices are located in Lod's northern industrial zone, occupying 1500 square meters of company-owned property. The site employs forty experts in different fields.
The factory uses the most cutting-edge equipment and machines in the carpet and rug cleaning industry. Its carpet repair and art department specializes in valuable oriental carpets. The factory employs a team of consummate professionals who have expert knowledge in rug care and restoration, as well as in handling depreciation and accidental damage – damage caused by soot and flooding.
In terms of rugs, the company currently handles over 90,000 square meters annually.
Marketing and Sales Departments
The marketing department is located in Lod's northern industrial zone, next to the service department, which includes eight switchboard operators who serve over 20,000 private customers annually.
In addition, the site also houses the customer service department for institutions, such as hospitals, museums and office buildings. This department primarily specializes in the installation, cleaning and maintenance of wall-to-wall carpets, employing a staff of 17 who are divided into several work teams. All employees have solid experience in cleaning and maintaining wall-to-wall carpets in office buildings.
Employees are experts in processing accidental damage, such as that caused by soot and floods, with insurance companies. These teams currently handle the cleaning of over 250,000 square meters of wall-to-wall carpets during annual maintenance.
Carpets are thoroughly and professionally cleaned using a variety of cleaning methods: dry scouring, steam cleaning, wet scouring, dry compound cleaning and controlled treatment of stains using a unique material stain-removal kit in order to ensure optimal cleaning results. The cleaning method will be chosen after the carpet has been viewed and the appropriate cleaning method adapted to every location.
Quality is an integral part of company strategy and one of its strengths, enabling Eini Brothers to stay at the top of the carpet cleaning and maintenance industry, an industry known for its extremely fierce and demanding competition.
Eini Brothers operates in compliance with quality procedures and has been awarded the ISO 9002 standard, among the most important and stringent in the world.
The company's core policy is reflected not only in maintenance of the quality of cleaning but also in its firm belief in environmental conservation, and this is reflected in the cleaning materials used by the company.
Among our customers include Dapei Zahav, Amdocs, Oreq, Tel-Aviv Museum, Babylon Jewry Museum, Dan Hotel chain, Hilton, Israeli Parliament, Polgat, Bank Discount, National Coal Supply Corporation, insurance companies, appraiser companies and a long list of private customers, whom we treasure as the company's greatest asset.